HOSPACE 2018 | 1st November 2018




09:00 - Conference Opening

Jane Pendlebury - CEO, HOSPAJAN2

Jane Pendlebury is CEO of HOSPA, the Hospitality Professionals Association.  Kickstarting her career with a degree in hotel management, Jane worked with De Vere Hotels, the independently owned Castle Hotel in Taunton and then as an agency conference planner.  Following a move to London, Jane spent many years assisting hotels with their technology decisions on Property Management, Point of Sale and Revenue Management ending up as VP and General Manager of Agilysys in Europe.  Her relationship with HOSPA was first as a sponsor and member, then after volunteering her time assisting with the annual conference HOSPACE, she was taken on to run the membership and events office finally being promoted to CEO in early 2016.


Peter Hancock - Chief Executive, Pride of Britain Hotelspeter


Peter was appointed Chief Executive of Pride of Britain Hotels, a consortium of independent luxury hotels, in 2000. Before that he was Group Publishing Director at Johansens and was a hotel General Manager in Sussex and Hampshire in his early career, starting as a waiter in the late seventies. He writes a regular column in The Caterer Magazine and is frequently invited to address audiences at business seminars and dinners, bringing him into contact with a wide cross section of the hospitality Industry.

Chris Upton - Chairman, HOSPAchris

Chris Upton is a Chartered Accountant and has worked in senior financial positions in the hospitality sector for over 20 years. He has been finance director of many hotels, pubs and restaurant groups.  Before that, he held senior positions in finance and IT at several commodity trading companies. 

He was Finance Director of Arcadian International plc – during which time the company developed a group of four-star country house hotels, started the Malmaison group and renovated the Great Eastern Hotel in the City of London.  

He was a founder and non-executive director of Pod Food; and co-founded Snoozebox Plc, an innovative portable hotel concept. In addition, he is currently non-executive director of a London hotel company and runs a consultancy practice, C U Associates Ltd, specialising in hospitality. He was appointed to the then BAHA Council in 2007 and served as Deputy Chairman until his new appointment as HOSPA Chairman September 2014.

09:10 - Will hospitality embrace Artificial Intelligence for guest facing roles?

10:00 - The impack of leaving the EU to the Hospitality Industry

Chris Cowls - CEO, Eproductive  

Chris Cowls

Robert Barnard - Partner, BDO robert barnard

Robert Barnard has over thirty five years’  experience in the hospitality sector. And has had many roles within the industry including Customer Relations Director, Strategic Planning Director and Assistant to the Chairman of Forte plc. 

Since re-joining BDO in 1998, he has led a broad range of hospitality consultancy assignments throughout the UK, Europe, Middle East, Africa and the Caribbean.  These have included strategic planning, negotiation of heads of terms between owners and operators in contemplation of management agreements, hotel market studies with earnings estimates, valuations of individual assets and hotel portfolios and operational reviews. He is also a frequent commentator on hotel industry matters at conferences and in the media.

Martine Ainsworth-Wells - Head of Destination Engagement, ETOA martine

Qualified & experienced Olympic-host-city communications and marketing professional with over 25 years’ experience. Martine strategically developed, delivered and evaluated domestic and International communications, marketing, and reputation management for London & Partners and London, Olympic host city, 2004-2012 across: leisure & business tourism; major events; higher education and foreign direct investment.

Martine has worked for some of the UK's most successful media owners and worked agency side and client side. She has promoted the world's number one city and its promotional body, and represents the globes most popular tourist destination, Europe.

An experienced, engaging and motivational change-agent and leader, Martine has extensive stakeholder experience, working across the commercial and public sector.

Jeremy Robinson - Partner, Watson Farley Williamsjeremy

Jeremy is an EU and Competition Law Partner at Watson Farley & Williams LLP.  Jeremy helps clients particularly in the transport and related sectors navigate competition investigations (merger control, antitrust and State Aid), resolve competition/regulatory disputes or address competition/regulatory obstacles in mergers, acquisitions, joint ventures or other forms of business collaboration.  In his recent work, Jeremy has advised airlines on competition law compliance in franchise and alliance arrangements; a global trade association on the robustness of its competition compliance programme; hotel businesses on regulatory issues in transactions including merger control; and “Brexit” clauses.  A frequent conference speaker, he recently gave a speech to the Law Society’s Competition group on the international competition law treatment of most favoured nation (MFN) clauses, with particular attention to the numerous investigations into online booking in the hotels sector.  This is his second time speaking at HOSPACE.


Mark Essex - Director, Public Policy, KPMGmark

Mark’s career began at Apollo Metals, an aerospace materials SME based in Birmingham.  Mark moved to KPMG in 2003 and spent a decade in the strategy group where he helped clients to understand the impact of their decisions.

Mark uses critical thinking, an analytical approach and a focus on the customer to come at questions from a different angle. He now applies these skills to understanding public policy and the opportunities it provides for business and government clients.

Mark has been thinking about Brexit since 2014. On March 1 he forecast the result for Leave with between 51% and 53% and now leads an intelligence and analysis team who are researching the impact of Vote Leave on our clients.

Mark’s cross-sector experience means he has published on a diverse range of policy topics including “Brexit: How would business vote”, “Brexit, a perspective on bilateral negotiations”, “Reimagine Care”, “the Future of the Grocer”, “A strategy for feeding families”, “A timely strategy for hospitals to cope with demand”, and “Unbundling home ownership”

10:45 - Mentor & Mentee Scholarship Presentation

10:50 - Refreshment Break

11:20 - Workshop & Technical Update Breakout Session 1

11:55 - Workshop & Technical Update Breakout Session 2

12:30 - Networking Buffet Lunch

14:00 - Unravelling the relationships within owned, managed and franchised operations.

14:40 - The Currency of Cyber Trust

14:55 - Women in Hospitality - The Future of Work

15:35 - Refreshments Break

16:05 - When Harry met Sally

Harry Murray - President, HOSPA / Chairman, Lucknam Park harry

Harry Murray

Sally Beck - General Manager, The Royal Lancaster Sally

Sally Beck is General Manager of Royal Lancaster London, one of London’s largest independent hotels, with 411 bedrooms, three restaurants and bars and some of the largest banqueting space in Europe.

Sally has led the team through an £83m renovation whilst keeping the hotel open and achieving entry in The Sunday Times Top 100 Best Companies to Work For over the last three years, voted for by her employees.

Sally and her team are passionate about giving back to the community.  Now in its fifth year, Royal Lancaster London’s Community Consortium supports five charities within the local community.  Sally works with local churches, the police, schools and residents to ensure that the chosen projects are supported fully and bring a meaningful difference to the local area as a whole. Together they help the homeless, work with The Clink Charity as well as Springboard and Hospitality Action.

17:00 - Small Business / Entrepreneur Presentations

17:25 - Presentations

17:35 - Conference Closing Remarks

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