HOSPACE 2017 Speaking Opportunities
HOSPACE 2017 Delegate Booking Form
HOSPACE 2017 Exhibitor Booking Form
HOSPACE 2017 Entrepreneur Booking Form
HOSPACE 2017 Sponsorship Brochure
HOSPACE 2017 Awards Sponsorship Form

Please see below an example of last year's Speakers at HOSPACE 2016

8:30 - Registration & Exhibition Opening

9:00 - Conference Opening

Jane Pendlebury

Jane Pendlebury

Jane Pendlebury has recently taken the role of CEO for HOSPA the
Hospitality Professionals Association. HOSPA has three main areas of
specialism Finance, Technology and Revenue Management.

Peter Hancock

Peter Hancock

Chief Executive
Pride of Britain Hotels
Peter was appointed Chief Executive of Pride of Britain Hotels,
a consortium of independent luxury hotels, in 2000. Before that he was Group Publishing  Publishing Director at Johansens an
Publishing Director Of Johanesens and was a hotel General
Manager in Sussex and Hampshire in his early career, starting as a waiter in the late
He writes a regular column in The Caterer Magazine and is
frequently invited to address audiences at business seminars and dinners,
bringing him into contact with a wide cross section of the hospitality Industry.

Chris Upton - Chairman HOSPA

Chris Upton

Chris Upton is a Chartered Accountant and has worked in senior financial positions in the
hospitality sector for over 20 years. He has been finance director of a number of hotel, pub
and restaurant groups.  Before that, he held senior positions in finance and IT at a number
of commodity trading companies.

He was Finance Director of Arcadian International plc for s
even years – during which time the company developed a group of four-star country house
hotels, started the Malmaison group and renovated the Great Eastern Hotel in the City of

He was a founder and non-executive director of Pod Food; and co-founded Snoozebox
Plc, an innovative portable hotel concept. In addition, he is currently non-executive director
of a London hotel company and runs a consultancy practice, C U Associates Ltd, specialising
in hospitality. He was appointed to the then BAHA Council in 2007 and served as Deputy
Chairman until his new appointment as HOSPA Chairman September 2014.

9:15 - Attracting and Retaining Talent

Chair: Jane Sunley - Purple Cubed

Jane Sunley

Jane Sunley

Jane - is a bestselling business author, thought leader
and chairman + founder of employee engagement tech and
expertise providers, Purple Cubed

Jane is also chairman of HR in Hospitality


Sally Beck - Lancaster London

Sally Beck

Sally's career has reached its highest note yet. Named General Manager
of the £32 million Lancaster London on New Year Day, the jobcomes just as
the deluxe hotel begins to create its future with the treasures of its past
Her stature in a top global industry is assured

Jessica Kramer - Alice APP

JESSica Kramer 

Jessica Kramer is the VP of Business Development for ALICE, a hotel operations
software platform that tracks guest and internal requests with real-time messaging
between staff members and with guests.  Prior to joining ALICE, she was a VP at TravelClick,
where she was responsible for sourcing and closing large deals and other opportunities for
scale, paving the way for TravelClick's $930
Jessica has a undergraduate degree from Brown University and a law degree from NYU.  

Steve Cassidy - Hilton

Steve Cassidy

Stephen Cassidy is Senior Vice President and Managing Director,
UK & Ireland, Hilton Worldwide, and is responsible for the company’s
multi-brand portfolio of more than 170 hotels trading or under development
across the British Isles.

A qualified accountant, Stephen forged a successful career with
British Airways in a number of senior management positions across the
business before joining Hilton in 2009. Having moved from
revenue management into hotel operations in September 2011, last year
Stephen’s remit expanded to include all of Hilton’s properties in UK & Ireland.
This role sees him assume responsibility for properties ranging from the luxury Waldorf Astoria Edinburgh - The Caledonian and flagship London Hilton on Park Lane to a growing portfolio
of focused service Hampton by Hilton and Hilton Garden Inn hotels. 

10:00 - The Consequences of leaving the EU to the hospitality industry 

Chair: Robert Barnard 

Robert Barnard - BDO

Robert Bernard

Robert Barnard has over thirty five years’  experience in the hospitality
sector. And has had many roles within the industry including Customer
Relations Director, Strategic Planning Director and Assistant to the
Chairman of Forte plc. 

Since re-joining BDO in 1998, he has led a broad range of hospitality
consultancy assignments throughout the UK, Europe, Middle East, Africa
and the Caribbean.  These have included strategic planning, negotiation of
heads of terms between owners and operators in contemplation of
management agreements, hotel market studies with earnings estimates,
valuations of individual assets and hotel portfolios and operational reviews. 
He is also a frequent commentator on hotel industry matters at conferences
and in the media.


Martine Ainsworth- Wells

Martine AW

Qualified & experienced Olympic-host-city communications
and marketing professional with over 25 years experience.
Martine strategically developed, delivered and evaluated domestic and
International communications, marketing, and reputation management for 
London & Partners and London,
Olympic host city, 2004-2012 across: leisure & business
tourism; major events; higher education and foreign direct
Martine has worked for some of the UK's most successful media owners and
worked agency side and client side. She has promoted the world's 
number one city and its promotional body, and represents the globes most
popular tourist destination, Europe.
An experienced, engaging and motivational change-agent and leader,
Martine has extensive stakeholder experience, working across the commercial 
and public sector

Jeremy Robinson - Partner, WFW

Jeremy Robinsony

Jeremy is a Partner in the London office of international law firm Watson
Farley & Williams LLP.  Jeremy specialises in EU law, EU competition law,
UK Competition Law and regulation across all sectors but with particular
interest in aviation and travel.  He assists airport and airline clients with
competition investigations, EU litigation and competition advice in commercial
transactions. He has advised tour operators, travel businesses and hotels on
navigating the complexities of competition law.  His work covers international
merger control for mergers, acquisitions and joint ventures; distribution and
licensing arrangements; restrictive agreements/abuse of dominance;
competition compliance; State aid; economic and trade sanctions;
economic regulation; and the legal implications of “Brexit”.

Mark Essex - KPMG

Mark Essex

Director, Public Policy

Mark’s career began at Apollo Metals, an aerospace materials SME based in
Birmingham.  Mark moved to KPMG in 2003 and spent a decade in the
strategy group where he helped clients to understand the impact of their

Mark uses critical thinking, an analytical approach and a focus on the
customer to come at questions from a different angle. He now applies these
skills to understanding public policy and the opportunities it provides for
business and government clients.

Mark has been thinking about Brexit since 2014. On March 1 he forecast the
result for Leave with between 51% and 53% and now leads an intelligence
and analysis team who are researching the impact of Vote Leave on our

Mark’s cross-sector experience means he has published on a diverse range of
policy topics including “Brexit: How would business vote”, “Brexit, a
perspective on bilateral negotiations”, “Reimagine Care”, “the Future of the
Grocer”, “A strategy for feeding families”, “A timely strategy for hospitals to
cope with demand”, and “Unbundling home ownership”

10:45 - Refreshment Break

11:15 - Sustainability - the importance of the world we live in & examples
of best practice

Chair: Peter Ducker - Institute of Hospitality

Peter Ducker

Peter Ducker


Ciarán Fahy - The Ritz


Ciarán was appointed Chief Executive of the Hotels Division of Ellerman Investments Ltd in
2012 post the sale of The Cavendish London where Ciarán led the team for seven years as
Managing Director. The Cavendish London was recognized as a leader in sustainable hospitality
and the team achieved Green Tourism Gold Accreditation, Sustainable Restaurant Association
three star accreditation and The Considerate Hotelier of The Year Award 2009. The Ritz London
achieved Green Tourism Gold and two star SRA Accreditation this year.


Ciarán graduated from Shannon College of Hotel Management in 1986 and was General
Manager of a number of small country house hotels before joining Whitbread Hotel Company
in 1990. He spent 12 years with Whitbread Hotel Company holding four General Management
positions, moved to London in 2000 to manage the conversion of the Swallow International
Hotel, a two year pre-opening project and successful launch of the London Marriott
Kensington in 2003.


Ciarán is a member of the Executive Committee of MasterInnholders a fellow of The
Institute of Hospitality and Honorary Fellow of Westminster Kingsway College for support
of industry education.   Chairman of the Jermyn Street Association and The London Committee
of the British Hospitality Association, Board Member of the Heart of London Business Alliance
sitting on the Finance and Governance Committee.


Ciarán is married to Catherine and has two sons.

Catriona Reeby - SE2

Catriona Reeby

Catriona has been working in the sustainable energy sector for
twenty years, both in public and private sector organisations. 

In her previous role as Head of Community Partnerships at Energy
Saving Trust,

Catriona and her team set up and ran a wide variety of programmes that
helped local authorities and communities become more sustainable.
More recently, as a consultant with SE2, Catriona has been developing
sustainability projects with universities and colleges.

Catherine Baroun –  Considerate Hoteliers


Catherine brings 18 years’ expertise in sales, marketing and PR within the hospitality sector,
teamed with her passion for environmental causes, to the Considerate Hoteliers team.
With broad experience within independent and branded hotels that have been operated by
both owners and management companies, she fully understands the commercial challenges
that hospitality businesses face. Within Considerate Hoteliers, she supports members and
clients in finding innovative, cost-effective solutions to help them achieve their objectives
profitably and responsibly.


Catherine has volunteered on a variety of national and international Earthwatch projects as
a citizen scientist, which have mainly focused ocean health and biodiversity. From spending
time in the field with scientists over the past 20 years, she has seen, at first hand, the impact
of climate change and pollution

11:55 - HOSPA 300 

Ben Pask

Ben Pask

Ben is the Founding Director of the insights consultancy Rare: Consulting. 
A strategist with a formal education in Psychology & Marketing, Ben has a 
unique rounded experience in the marketing industry, working for brands, 
agencies and market research organisations, across many multichannel 
disciplines. He has consulted in consumer behaviour for half of the current 
top 10 global brands. Ben is mostly interested in understanding the 
underlying motivations that guide human behaviour, and how businesses 
need to better understand these universal truths of human cognition and 
social behaviours, in order to make their lives better with digital technology, 

Rare: is an insights consultancy that provides businesses with the confidence 
they need to make the right marketing decisions. Rare: bring clarity through 
research, and work with businesses to build powerful marketing strategies. 
Using a blend of quantitative and qualitative research techniques, Rare: 
to establish what your customers want and then provide businesses with a 
strategic roadmap for customer-first success

12:00 - HOSPACE Workshops and Technical Update Session 1

12:35 - HOSPACE Workshops and Technical Updates Session 2

13:05 - Networking Buffet Lunch

14:30 - HOSPACE Workshops and Technical Update Session 3

15:00 - State of the Industry - An update of where we are!

Liz Hall - PWC

Liz Hall

Head of Hospitality & Leisure Research at PricewaterhouseCoopers
Liz is head of research for Hospitality & Leisure at PricewaterhouseCoopers.
She has worked in the tourism sector for over 30 years, joining
PwC from Deloitte in 1999. She is an acknowledged expert in the sector
and has authored numerous prominent publications.
At PwC, this includes launching the flagship journal Hospitality
Directions Europe, the UK Hotels Forecast and a new annual 
European cities hotel forecast. She presents at many briefings
and events in PwC as well as externally.
She is a Fellow of the Tourism Society.

Sarah Duigan - STR Global


Director of Account Management, STR Global
Sarah departed Irish shores in May 2005 having spent
seven years in Hotel operations.

She joined the HotelBenchmark team at Deloitte in
London as a Business Development Executive and as the
team re-structured came to manage a number of key
international clients in the Account Management team.
STR Global was formed in March 2008 following the
merger of the HotelBenchmark team with The Bench and
Smith Travel Research.

Sarah now heads up the Account Management team as
Director of Account Management, she regularly attends and presents
at Hotel Group and Industry events.
She holds an Honours Degree in Translation (German & Spanish) from Dublin
City University

Peter Martin - CGA Peach

Peter Martin

Peter is the leading commentator on the UK eating and drinking-
out market. 
He is vice president of CGA Peach, the specialist data, insight
and networking business, formed in 2013 when his Peach Factory Company
merged with CGA Strategy. Products include Coffer Peach
Business Tracker, Peach BrandTrack, CGA Trading Index and the Peach
Report magazine.

Peter has over 30 years experience in the sector as commentator, editor
and media-owner and has launched and run a raft of industry journals
and events, including the M&C Report newsletter.

He is a vice president and co-founder of the ALMR, the licensed retail
trade organization

15:45 - Refreshment Break

16:15 - How Technology is changing the face of traditional hospitality

Tomasz Miloduchowski

toms Milo

Tomasz Mloduchowski is a CTO at Zerado where he provides insights on the impact that
blockchain can offer to the finance, banking, health and identity markets. He’s been involved
in the cryptographic space since 2006, through his various commercial ventures, and is
currently exploring the relationship between access control, contactless payments and
hospitality industry.


Ed Lines - Industry Manager Google

Edward Lines

 Edward Lines 

Ed Lines is an Industry Manager working in Google's UK Travel Team, specialising in the 
hospitality and tourism sub-sector. He works with some of the UK’s top travel advertisers, 
helping them to identify trends in consumer behaviour and technology adoption and align 
their online advertising strategies accordingly. He is a graduate of the University of Edinburgh.

Patience Tagborlo Head of Partnership solutions

Wi-Q Technologies


With the company since its inception, Patience Tagborlo leads the strategic and operational 
marketing and corporate sales for WI-Q. Working in a multitude of sectors with both 
customers and delivery partners, Patience works with passion and vision to enable leading 
technology solutions from Wi-Q.

Patience has worked in partnership with some of the world’s leading organisations in 
hospitality and service delivery, bringing Wi-Q technology into a diverse range of markets. 
In recent months, she has worked closely with the hotel industry across three continents, 
looking at the delivery of guest room services. 


Jo Brennan

Jo Brennan 

Jo Brennan is CEO & Founder of Jamjou, a 2 year old company with an award winning 
innovative game based training software for front line staff in hospitality sector. Clients 
have seen increased sales, improved guest satisfaction & staff engagement when using the 

Jo has over 15 years Senior Management experience in sales, business development, 
marketing working with Fortune 500 companies including likes of Dell, Oracle & Salesforce. 
She has worked across & led international teams to deliver high end business solutions to 
multiple industries. In her spare time, she spends her time hill walking, sailing & spending
Jo Brennantime with her two teenage sons. 

16:45 - Branded VS Non Branded Hotel - Debate - This house believes corporate chain hotel
brands tend to suppress value rather than create it.


Melvin Gold - Specialist Consultant to the Hotel Industry


Melvin Gold’s career to date has encompassed a blend of hotel industry operations, 
consultancy and advisory work, and the commercial world.


One of the European hotel industry’s best known and respected advisers, Melvin formed his 
own specialist hotel advisory and consultancy company in April 2004. Since then he has
assisted a range of clients – hoteliers, investors, developers and other professionals 
in a wide variety of assignments in the hotel sector.


Melvin resigned his position as managing director of PKF’s hotel consultancy services 
in late 2003 having enjoyed two periods at the firm totalling over 11 years.  In his four 
years away from PKF in the mid-90s Melvin honed his commercial skills with major global 
commodity trader, Glencore.


Earlier in his career Melvin had graduated with an HND in Hotel and Catering Administration 
in 1981 and spent periods in hotel operations with InterContinental Hotels, Thistle Hotels
and Metropole Hotels.


Melvin is a Fellow of the Institute of Hospitality and a frequent commentator on hotel 
industry matters at conferences and in the media.

For the Motion:

Robin Sheppard, Chairman - Bespoke Hotels Ltd.

Robin Sheppard

Robin Sheppard

Entrepreneurial hotelier, Robin Sheppard, co-founded Bespoke Hotel
Management in 2000, and has grown the group’s portfolio to now own or
manage an eclectic mix of 170+ properties.

Robin has won a plethora of awards, including the Queens Award to
industry for export achievement, ‘Hotel of the Year’ 4 times,
Egon Ronay Stars, RAC Blue Ribbons, Michelin Stars and many AA Rosettes.

After training with British Transport Hotels at the Old Course in St Andrews,
he worked as GM for the Historic House hotels group, the Lygon Arms,
and Hilton Hotels for whom he opened the Royal Berkshire,

in 1988 and was selected as Egon Ronay’s ‘Hotelier of the Year’.

Against the Motion:

Surinder Arora - Arora


Surinder Arora

Surinder Arora is the Founder and Chairman of the Arora Group. He founded the business in
1999 when he was running a bed and breakfast service near Heathrow for airline staff.
From there, he built a business founded on strong principles of enterprise, purchasing the
649 bedroom Renaissance London Heathrow hotel in 2012 and where he had worked as a
waiter in the 1970. Today, the Arora Group is a successful UK-focused private group of
companies, which leverages synergies across its specialist property, construction and hotel
development and management divisions to its strategic
advantage. It owns and manages a
diverse portfolio of flagship assets across the nation’s key
business locations, partnering with
some of the world’s most recognised brands to deliver consistently high
service levels and
sustainable growth, with a responsible approach to business.

Surinder was humbled to win the Corporate Responsibility category at the London and
South East Institute of Director Awards 2016 and most recently he was awarded
“CEO of the Year” at the UK Private Business Awards 2016, hosted by PwC.

The Arora Group has a strong pipeline of projects under development including: two new hotels,
directly connected to London Heathrow Terminal 4
the Crowne Plaza London - Heathrow
Terminal 4 and Holiday Inn Express London - Heathrow Terminal 4; the development of a
new hotel directly connected to Heathrow Terminal 2, the development of a new Premier Inn
at Heathrow Terminal 4; a transformative development in Crawley which includes 308
residential units and the redevelopment of Crawley Station; and a luxury apartment
development called the Arora Tower in the Greenwich Peninsula. This follows on from the
opening of the landmark InterContinental London - The O2 in January 2016 and with these
developments, and on top of managing c.1m sqft of office space, the Arora Group has 8
hotels with 3,200 bedrooms and over 2.3m sqft of hotel property in the UK.

For more information please visit www.thearoragroup.com. 

17:30 - Conference Closing Remarks